We spend up to one-third of our lives at work. It is important to choose a job that makes you feel good.

Overview

T-Mobile's HR department is undergoing a transformation towards an agile approach to improve its efficiency and effectiveness. As a result, T‑Mobile wants to position itself on the market as an innovative, forward-thinking employer of choice in the ICT sector. To achieve this goal, T‑Mobile needs to develop a communication strategy that highlights its new agile way of working and showcases the benefits for employees.

Key objectives

1. Define the new approach and what it means for employees. This will help employees understand how the new approach differs from the traditional way of working and what they can expect in terms of changes and benefits.

2. Develop a branding strategy and strong communication that reflects the company's new approach.

First wave

The campaign started with set of mission statements that emphasizes the company's values.

Second wave

In the second wave, the campaign leverage employee advocacy as brand ambassadors. Encouraging employees to share their positive experiences on social media help attract top talent to the company.

Result

The campaign was launched in the Czech and Slovakia markets and successfully achieved its KPIs. The campaign's success is attributed to its visually appealing graphics and strong messaging that resonated with the target audience.