O2's campaign targeted at young people is centered around the use of emoticons.
Young people lead busy and active lifestyles and need campaigns that can keep up with their demands.
Overview
Through its latest campaign, O2 is highlighting its commitment to connecting with its young audience in a fun and engaging way. The emoticons used in the campaign are designed to appeal to the younger generation's preference for visual communication and to create a sense of relatability with the brand.
