What goes around comes around. The pain of parenting in the relaunch of the Jupí Brand.

Overview

Jupí are fruit syrups that even mom or dad won't hesitate to reach for. It's a traditional Czech brand that builds on local flavours and the customer will find real fruit in it.

Key objectives

1. Bring back original brand values. For several years, Jupí has failed to show the essence of the brand in advertising campaigns that are funny, traditional, and family-friendly.

2. Develop a new communication concept that is carefully crafted to communicate the new brand values and is versatile for all channels.

Jupí syrups

We were inspired by the every day life of a family and recreated comical situations and catch phrases from the coexistence of parents and their kids. A daughter gives her parents “taste of their own medicine” at unexpected moments. In a series of short spots, we celebrate the small joys that happenin every family, and to which Jupi's sweet syrups simply belong.

Jupi Imunita

Jupí introduce their latest product line, the Jupí Immunity Syrups, which are designed to support and strengthen the immune system of the entire family. This is achieved through a unique composition of echinacea, folic acid, niacin, and zinc, which is not commonly found in other syrup products.

Shooting under COVID-19

Due to the COVID-19 pandemic, the crew had to follow strict health and safety protocols during the film shooting. The number of people on set was also limited to ensure compliance with local regulations. Despite these challenges, the team successfully completed the film shooting in time.