A bank like from a fairy tail.
The bank has seen a 22% increase in customers in 2018. It regularly appears at the top of the popularity charts with its customers.
Overview
Equabank was looking for an overarching communications campaign for the Czech market. They wanted to convey that even though they have an English name and a global approach to banking, they honor traditional local values and tailor their products to Czech customers.
TV Commercials
The idea was built on local fairy tale tradition and related the products to the stories of notorious heroes.
Creative concept, and a long-term marketing campaign across numerous channels leveraging actor Roman Vojtek as the spokesperson.
