Unlock the true potential of data orchestration

Overview

Adastra SK embarked on an ambitious mission to a full rebranding for their cutting-edge data workflow and orchestration tool Dafne. This comprehensive initiative encompassed a complete redesign of their B2B platform, a fresh naming strategy, a transformative branding approach, and a concept for a social media strategy.

Online service redesign

Starting with the B2B platform, I undertook a UX design process, analyzing user needs and desired functionalities. Leveraging these insights, I crafted an intuitive user experience that simplifies complex data workflows, elevates productivity, and empowers users with efficient orchestration capabilities.

Branding

To further solidify the rebranding efforts, I worked closely with the Adastra SK team to develop an impactful and memorable new name for the "Data Workflow Control" tool. The brand elements, including the logo, color palette, typography, and visual assets, were thoughtfully designed to establish a cohesive and memorable brand presence in the market.

Social Media

To introduce the reimagined Dafne among the target audience, I crafted a unique concept for a social media campaign using generative AI